Connect to Mindbody or Mariana Tek and get a weekly email with exactly who needs your attention — who’s lapsing, who to celebrate, who paid and never came in. No dashboards. Just your inbox.
“This is amazing and so easy to use! I have already been able to get a couple of members re-engaged and it has only been a couple of weeks.” — Boutique fitness studio owner, pilot user
of boutique fitness members churn within the first year
of new clients visit once and never return
Catching a lapsing member in Mindbody means pulling four separate reports and cross-referencing them by hand — every single week
Standard reports give you numbers and charts — but never tell you who to call or what to say
No new software to learn. No dashboards to log into. Everything arrives in your inbox — the tool you already check every morning.
Connects with Mindbody. More integrations coming soon. No new logins, no new apps — we connect to the tools you already use.
Retention cohorts, engagement patterns, referral clusters, upcoming birthdays, class milestones, and anniversaries — all computed automatically while you sleep.
You choose the cadence — weekly, daily, or monthly — and the delivery time. Clear, narrative emails with names and talking points land in your inbox on your terms. Open it, pick up the phone, save a customer.
by StudioPulse
Four core reports delivered to your inbox: Celebrations (daily), Lapsing Alert and New Client Tracker (weekly, Monday), and Monthly Review (1st of each month). Everything you need to retain members and grow community. Class Utilization and Cohort Analysis are coming soon.
Good morning — here are the members most at risk this week, ranked by priority.
Here's how your newest clients are settling in. The first 30 days are the most critical for retention — a personal touch now goes a long way.
| Name | Join Date | Check-ins | Next Class |
|---|---|---|---|
| Alex Thompson | Mar 8 | 1 | None booked |
| Jordan Lee | Mar 10 | 1 | Mar 18 |
| Emma Reeves | Mar 11 | 1 | None booked |
| Rachel Kim | Mar 12 | 1 | Mar 17 |
| Olivia Grant | Mar 14 | 1 | None booked |
Here are today's member celebrations. A shoutout, a card, or a small gift goes further than any discount.
Hi Sarah,
March was your strongest month in six weeks. Check-ins climbed back above 500, new member sign-ups hit their highest point since January, and your top two formats are running at near-capacity most mornings. A few things worth digging into below.
The one number to watch: 31 members checked in regularly through January and February but had zero visits in March. That’s a bigger lapse cohort than usual — your lapsing reports have flagged most of them individually, but March confirmed the pattern is real.
| Week | Dates | Check-ins | vs Prior |
|---|---|---|---|
| Week 1 | Mar 1 – Mar 7 | 118 | — |
| Week 2 | Mar 8 – Mar 14 | 134 | +16 |
| Week 3 | Mar 15 – Mar 21 | 142 | +8 |
| Week 4 | Mar 22 – Mar 31 | 112 | −30 |
| Format | Sessions | Avg Att. | Total |
|---|---|---|---|
| barre3 Signature 45 | 62 | 13.4 | 208 |
| b3 Strength 45 | 31 | 16.1 | 99 |
| barre3 Signature 60 | 28 | 20.3 | 81 |
| b3 Cardio 45 | 12 | 9.8 | 47 |
Here's how your classes performed this month. Spots filled, trends by time & type, and where the schedule has room to improve.
Add a second Strength class on Saturday. Your Sat 9:30 AM Strength is at 100% with 7 on the waitlist every week. A Sat 8:00 AM Strength would capture that overflow and the 8 AM slot already has 95% fill on Saturdays.
Consider dropping the weekday 12 PM classes. Monday–Friday noon slots are running at 35–45% fill. That's 8 half-empty classes per week. Replace two of them with additional 4:30 PM or 6:00 PM slots where demand is stronger, or try a 12 PM Strength class — your Strength fill rate is 90% vs. the noon average of 40%.
Strength is your fastest-growing format. Up 8% month-over-month and running at 90% fill — highest of any type. It's waitlisted in 3 of your top 5 most-demanded slots. Consider converting one of your lower-performing 60-Min Signature slots (down 2%, 75% fill) into Strength to meet demand.
Friday evening is your weakest evening slot. The 6 PM Friday class is at 65% vs. 90–98% on Mon–Thu. Consider moving it earlier to 5:00 PM, or making it a special format (Cardio + Strength combo) to differentiate it from the weekday routine.
Sunday is an untapped opportunity. You only run 6 AM and 8 AM classes on Sundays, both at moderate fill. Adding a 10 AM class — especially a 60-Min Signature — could capture weekend late risers. Your Wed/Sat 9:30 AM data shows strong demand for that mid-morning window.
Mindful Flow is a loyalty play, not a volume play. At 45% fill across just 3 classes/week, it looks underperforming — but these members attend 2.4x more total classes than average. Mindful Flow acts as a recovery anchor that keeps your most active members coming back. Consider keeping it as-is but promoting it as a “recovery day” add-on to Strength and Cardio regulars.
Here's your monthly deep-dive into how each customer cohort is performing.
| Cohort | Customers Acquired | Still Active | Avg Annual Spend |
|---|---|---|---|
| 2022 | 186 | 45 | $1,420 |
| 2023 | 241 | 46 | $1,180 |
| 2024 | 310 | 47 | $890 |
| 2025 | 928 | 56 | $340 |
Your 2025 cohort acquired 3x more customers than 2024 but retained at half the rate — suggesting a promo push that didn't convert to sticky behavior.
Biggest opportunity: Customers who check in 5+ times in their first month retain at 4x the rate of those who don't. Focus new member onboarding on hitting that threshold.
Churn Risk Score: 0.73
Segment: At-Risk
Last Activity: 42 days
You spent 45 minutes pulling this report. Now what? You have a score, not a plan. Log in, filter, export, squint at a spreadsheet… and still not know who to call or what to say.
"Sarah hasn't been in for 6 weeks after 11 years of regular attendance. She's still paying. A personal call checking in on her would go a long way."
Open email. Pick up the phone. Save the customer.
Other tools give you data. StudioPulse gives you a game plan.
Everything arrives in your inbox — the tool you already check between classes. No new software to learn, no passwords to remember.
Other tools give you a churn score of 0.73. We tell you “Call Mary Beth — she hasn't been in 6 weeks after 11 years. Here's what to say.”
Referral clusters, families joining together, seasonal visitors, ClassPass members ready to convert — insights that only emerge when AI reads between the lines.
Your reports are analyzed, written, and waiting in your inbox before you unlock the door. Start every day knowing exactly where to focus.
StudioPulse is a certified Mindbody partner. We connect securely to your existing software — no data exports, no manual uploads, no new logins.
Certification means StudioPulse has been reviewed and approved by Mindbody to connect directly to your account via their official API — your data never passes through a third party.
Start with retention. Add schedule intelligence when you're ready. Multi-location support is on the roadmap.
My wife has run a boutique fitness studio for years. She’s an incredible operator — her members love her, her instructors trust her, and she’s obsessed with delivering a great experience every single day.
But retention was a different story.
Not because she didn’t care — she cared deeply. But between teaching, managing staff, and running the business, there was never enough time to dig through Mindbody reports and figure out who needed a call that week. The data was there. The hours weren’t.
I’m a developer, not a fitness person. But I knew how to fix that part. So I built StudioPulse — a tool that does the digging for her, and delivers exactly who needs attention every Monday morning, right to her inbox.
She was my first pilot. A friend running a studio in another state was my second. Both of them are still using it — and that’s the only validation that matters to me right now.
If your studio runs on Mindbody and you’ve ever wished someone would just tell you who to call this week, StudioPulse was built for you.
Retention, data, and building a stronger studio community.
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