Release Notes
v3.3
May 18, 2026
- Blog: What to say to a lapsing member (scripts for every stage) — the exact words to use at each stage of lapsing: while attendance is fading, after they've gone quiet, and when they've been away a long time. Includes templates for the casual check-in, credit reminder, personal owner note, and birthday hook, plus what not to say.
v3.2
May 15, 2026
- Blog: How to reduce member cancellations at your boutique fitness studio — why most retention tactics don't work (timing, not effort), the three intervention windows, and what actually moves the needle before a member has mentally quit
v3.1
May 12, 2026
- Fading members section in Weekly Pulse — the lapsing report now includes a new "Fading" section that flags members who are still paying and visiting but whose attendance dropped 50% or more compared to their 3-month average. These are your quiet quitters — not yet lapsing, but clearly heading that way. Shown with their trend (e.g. "Was averaging 9x/month — last month: 4x") so you can reach out while they're still engaged. → Read the data behind Fading Members
- Onboarding flow improvement — after signing up, the Settings panel now opens directly to the Integrations section instead of the top of the page. New users no longer have to scroll past report configuration to find where to connect Mindbody or Mariana Tek.
- Blog: The members who are about to cancel (they're still showing up) — data from 78 members who went inactive at one studio: 50% had cut their visits in half before they cancelled, average visits dropped from 4.9x to 2.9x in their final month. Includes anonymized visit trajectories showing the fade pattern.
v3.0
May 12, 2026
- Blog: What's a good class attendance rate for a boutique fitness studio? — real visit frequency data from a live studio: how often members actually come, the full distribution, and the 1-2 visits/month threshold that predicts cancellation
- Blog: I pulled a studio's complete member data. Here is what I found. — five findings from a real anonymized studio dataset: the gap between member records and active customers, new member drop-off by cohort, the lapsing window, visit frequency as a churn signal, and why retention actually improves past year one
- Blog: What Mindbody Analytics 2.0 actually tells you (and what it doesn't) — what the rebuilt reporting layer does well, where it falls short, and why the report most owners actually need is not in there
v2.9
May 6, 2026
- Studio Flow — new feature that shows your class utilization by day and time, instructor performance, and where you have room to optimize your schedule. Available from the Settings page for studios on the Insights plan
- Cancellation alert reliability — fixed an issue where cancellation alerts could be delayed or missed when the Mindbody API returned an error during polling. Alerts now fire correctly regardless of transient API errors
v2.8
May 4, 2026
- Blog: Should your boutique fitness studio offer a free trial class? — why free trials optimize for the wrong thing, who they attract, and the one comparison most owners have never made
v2.7
May 4, 2026
- Blog: Should your boutique fitness studio use ClassPass? — the capacity argument, the pricing dilution risk, and the conversion rate question most owners can't answer
v2.6
April 30, 2026
- Blog: How to grow a boutique fitness studio (without spending more on ads) — why most studios stall out, how to fix the retention leak first, and the practical order of operations for sustainable growth
- Sample report page — new standalone page at /sample-report.html showing all six report types with no homepage clutter. Linked from all blog posts so readers can see exactly what they'd receive before signing up
v2.5
April 28, 2026
- New Member Pulse report — a new weekly report that flags members in their first 60 days who haven't yet built a consistent habit. Three tiers: Stalled (joined 14+ days ago, barely visited), Slipping (had momentum, dropped off in the last two weeks), and Watching (showing up but below pace). Each card includes visit history, membership type, and a suggested outreach message. The first 60 days are when retention is decided — this report makes sure those members don't quietly fall through the cracks
- Revenue at risk in Lapsing Alert — the lapsing report now shows estimated monthly revenue at risk based on each member's actual spend. Puts a dollar figure on what's quietly slipping away each week
- Mariana Tek integration — StudioPulse now connects to Mariana Tek in addition to Mindbody. Studios on Mariana Tek can link their account directly from the settings page and receive the same reports they would on any other platform
v2.4
April 27, 2026
- Blog: How to improve class attendance at your boutique fitness studio (without discounting) — why discounts train the wrong behavior, and what actually moves the needle on attendance
- Lapsing report accuracy fix — the "paying but not showing up" count was showing 0 for members on Unlimited and other subscription plans. It now correctly identifies anyone on a recurring membership, not just members explicitly flagged as Active
v2.3
April 23, 2026
- Trial check-in count fix — the New Clients report was showing 0 check-ins for all unconverted trial members. The count is now correct and reflects their actual visits during the trial period
v2.2
April 22, 2026
- Blog: Mindbody vs Mariana Tek: Which Is Right for Your Boutique Fitness Studio? — a straightforward comparison of both platforms, who each one is built for, and what neither one does particularly well
v2.1
April 20, 2026
- Same-day cancellation alerts — when a member cancels their Mindbody membership, you receive an alert within the hour with their tenure, spend, last visit, and a suggested personal message ready to send. No more finding out days later when the window to save them has already closed
v2.0
April 17, 2026
- Mark as contacted — each member card now includes a "Mark as contacted" link. Click it after you reach out and StudioPulse records the action — that member won't appear in your next report, so your list stays focused on people who still need attention
- Mariana Tek platform support at signup — the signup flow now routes Mariana Tek studios directly into a trial, with platform-specific onboarding
- Blog: What a lapsed member actually costs your studio (the full math) — lifetime value, replacement cost, and why saving one member beats acquiring a new one every time
- Blog: What's a good member retention rate for a boutique fitness studio? — benchmarks across studio types, what's normal, and where most studios fall short
v1.9
April 14, 2026
- Blog: Why 85% of new members never come back — real data on new member drop-off, the critical visit window, and what to do about it
v1.8
April 13, 2026
- Suggested messages in every report card — Lapsing, New Clients, and Celebrations cards now include a suggested message tailored to that member, with one-tap Email and Text buttons to send it directly from the report
- Studio-type-aware messaging — suggested messages are written to match your studio type so the language sounds like you, not a generic template
- Blog: How to win back a lapsed member — message templates for every studio type and a breakdown of the win-back window
v1.7
April 10, 2026
- Clickable member names — member names in Lapsing, New Clients, and Celebrations reports now link directly to their profile in Mindbody or Mariana Tek, so you can pull up their record without leaving the email
- Blog: Mindbody and Mariana Tek dashboards — new post on why dashboards are the wrong tool for retention work, and what studio owners actually need instead
v1.6
April 9, 2026
- Studio-type-aware AI tone — StudioPulse detects your studio type (yoga, pilates, barre, cycling, boxing, and more) from your studio name and writes narratives in the right voice and context for your format
- Client type labels — member cards now show Drop-in, Class Pack, Unlimited, or ClassPass based on most recent purchase
- Unconverted trial tracking for Mindbody — studios using a 2-week unlimited intro offer now see unconverted trial members in their New Clients report (previously Mariana Tek only)
- Connection confirmed email — when your Mindbody account syncs successfully for the first time, you receive a confirmation with what to expect from your first report
- Day-2 and day-7 onboarding emails — after your first report, you receive a how-to guide and a week-1 check-in
- Two new blog posts — retention rate benchmarks for boutique studios, and the ghost member question
v1.5
April 7, 2026
- One-click Email and Text buttons — each lapsing member card now shows an Email and/or Text button pre-filled with a personalized outreach message, ready to send from your own inbox or messages app
- AI-drafted outreach messages — the pre-filled message is written by AI in first person, from you to the member — warm, brief, and specific to their situation. Not the owner analysis, a message you can actually send
- Opt-out aware — Email button is suppressed for members who have opted out of email; Text button is suppressed for members who have opted out of SMS
v1.4
April 7, 2026
- Clickable member profile links — member names in Lapsing, Celebrations, and New Clients reports now link directly to their profile in Mariana Tek, so you can act without leaving the email
- Last visit on birthday cards — Celebrations report now shows how long ago each birthday member last visited, color-coded by recency so you can prioritize outreach at a glance
- Mariana Tek subdomain setting — studios can now enter their Mariana Tek subdomain in Studio Settings to enable member profile links across all reports
- Sender name fix — report emails now correctly show "StudioPulse" as the sender name
- Blog: Revenue risk in your active member list — new post on the revenue hiding in your active member list, with real anonymized data
- Blog: Monthly studio performance review — new post on what a monthly studio performance review should actually look like
v1.3
April 5, 2026
- Timezone-aware scheduling — reports are now delivered at the correct time for each studio's local timezone, not UTC
- Duplicate send protection — an idempotency guard now prevents the same report from being sent twice if the scheduler retries
- Stripe billing verified end-to-end — checkout, trial conversion, and cancel-at-period-end all confirmed working
- Infrequent visitor badge — Celebrations report now flags members with fewer than 12 visits per year who haven't been in for 14+ days
- Returning member detection — New Clients report correctly identifies returning members with 10+ prior visits and distinguishes them from true new clients
v1.2
April 2, 2026
- Import failure alerts — when a Mindbody sync fails, you receive a friendly reconnect email; we receive a technical alert so we can help
- Resend activation email — a "Resend activation email" link now appears in your integrations panel when your Mindbody Site ID is on file but the connection hasn't been completed
- Auto-add owner as recipient — when you register, your email address is automatically added as a report recipient so your first reports arrive without any extra setup
- Mariana Tek webhook handler — StudioPulse now listens for real-time events from Mariana Tek (member, reservation, membership, class, pass), ready for when the API integration ships
- Lifecycle emails — automated emails for day-3 credentials nudge, day-27 trial warning, trial expiration, and upgrade confirmation
- Platform-aware welcome email — Mindbody studios get Mindbody setup instructions; Mariana Tek studios get Mariana Tek instructions
v1.1
March 31, 2026
- Free trial signup — 30-day free trial, no credit card required
- Platform selector — choose Mindbody, Mariana Tek, or Other at signup
- Timezone auto-detection — your timezone is detected from your browser at signup and can be updated anytime in Studio Settings
- Founder signup notification — Brian receives a notification for every new trial signup
- Admin dashboard — founder dashboard with MRR, active subscriptions, trial count, and recent charges via Stripe
- Blog launched — three posts live covering Mindbody and Mariana Tek retention workflows
v1.0
March 30, 2026
- Daily Retention Reports — Lapsing Members, New Clients, and Celebrations delivered to your inbox each morning
- AI-generated member narratives — personalized context for each lapsing or at-risk member, written to be forwarded directly to your front desk staff
- Mindbody integration — automated daily data sync via the official Mindbody API; read-only, no changes made to your Mindbody account
- Mariana Tek support — CSV import for visit and purchase history
- Win-Back section — Lapsing report includes a dedicated section for members gone 4+ weeks, with AI-generated re-engagement suggestions
- Studio Settings — manage report recipients, report preferences, and delivery time from within the app
- Stripe billing — checkout, subscription management, and customer portal for self-service plan changes
- Report history — log of every report delivered, accessible from your settings panel